Page and layout level
Add, remove and reorder the widgets on the pages players see. Game rows, jackpots, provider logos and promotional tiles are blocks you arrange, not a template you accept.
No agency, no code, no release cycle
Two brand colours generate a complete look. Refine it page by page, preview it in draft, publish it in one click, and change it again next week without a developer.
From two colours
A complete design system from two inputs
Choose a primary and a secondary colour. The platform derives the rest, generating the base, hover, pressed, glow and contrast state of every token and calculating the contrast ratio as it goes, so an unreadable pairing is visible before anybody publishes it.
Two inputs, a whole system
Every derived state is generated at once rather than picked one screen at a time.
Contrast is checked, not hoped for
The ratio is printed beside the token, so a failing pair is caught in the editor.
Eyedropper or hex
Sample a colour from an existing asset, or paste the value straight from the brand book.
Refined where players actually meet it
A colour palette is where the look starts, not where it ends. The rest of the brand is edited at the level it is used.
A private media space per brand
Logo, favicon and login background upload into a library belonging to that brand alone. Nothing is shared with another brand in the group, or with another operator.
Draft, preview, publish
A draft stays a draft until you publish it. The header states whether the brand is live, whether the logo is missing and whether the current look has been published.
Screenshots are captures of the MaxBet and LuckyOni demo tenants. Every figure on screen is demo data.
Language is content, not a deployment
Operators edit and publish translations themselves, with automatic fallbacks where a string has not been translated yet. A new language does not need a release.
What you control
Player facing copy, per language
Edited in the back office and published against the brand.
Adding a new language
A market can be opened without front end work on our side or yours.
Automatic language fallbacks
An untranslated string falls back rather than rendering as an empty space.
Publishing a wording change
Live in one click, with the change recorded in the audit trail.
What that removes
A ticket for every wording change
The person who noticed the wrong word is the person who fixes it.
Waiting for a release window
Copy is content, so it moves at the speed of an edit.
A translation agency in the critical path
Use one if you want to. Nothing is blocked while you decide.
Front end work to open a market
Adding a language is configuration rather than a project.
Brand Studio, recorded
The branding module captured in the running platform, from uploading the logo to the resulting player lobby beside it.
Branding
Customise without code. Brand Studio builds the look from the brand's own colours and publishes it without a release.
Branding: Customise without code. Brand Studio builds the look from the brand's own colours and publishes it without a release.
What Brand Studio is, and what it is not
Why two colours is the right input
Most brand configuration tools ask for a stylesheet and hope somebody in the operator's team can write one. Brand Studio asks for the two colours every brand already has, and derives the rest of the system from them. That is not a shortcut around design work. It is the recognition that the expensive part of a brand rollout is never picking the accent colour, it is applying a decision consistently across every state of every component and then proving the result is readable.
What ships with the look
The palette, the derived token states, the logo, the favicon, the login background, the page layout and the player facing copy in every language the brand offers. Each of those lives inside the brand, and each of them is editable by an operator with the right permission and no code. Changes are recorded in the audit trail in the same stream as everything else, so a question about who changed the lobby last Thursday has an answer.
What it is not
It is not a website builder, and it is not a marketing suite. Brand Studio configures the casino product players log into. It does not send campaigns, it does not segment audiences and it does not manage affiliates. Scalara does not replace a dedicated CRM, CDP or BI suite, and the tools that do those jobs stay yours to choose.
Where the limits actually are
Layout is arranged from the widget set the platform ships, so a genuinely bespoke front end is a different conversation and usually a different route. The honest version is this. If the change is a colour, a logo, a language, a page, a widget or an offer, you make it yourself in minutes. If the change is a new kind of component nobody has built yet, that is product work and we will tell you so rather than quote you a week.
Questions about brand control
No. We do not provide affiliate management, campaign automation or a customer relationship management tool, and we do not run acquisition on your behalf.
The platform gives you the brand controls, the bonus engine and the player data that a marketing operation needs, and you bring the marketing operation. We would rather be explicit about the boundary than let you find it after signing.
Completely. Studio visibility is a switch: turning a studio off removes its titles from the player lobby immediately and leaves the integration in place, so the decision is reversible. Individual titles can be hidden, and collections group and order what players scroll through.
The counters on the Games screen deliberately separate catalogue coverage from lobby coverage, so you can always see the difference between what is available to you and what you have chosen to show.
What this page covers in the feature matrix
Each capability below is a row in the platform index, where its tier sits beside the method and the date behind it. Read the full feature matrix.
Custom branding
A complete brand look generated from two brand colours, refined at page and layout level, previewed in draft and published in one click.
Private media space
Every brand has its own creative library: images, banners and brand assets uploaded by drag and drop, and private to that brand alone.
Dynamic translations
Operators edit and publish translations themselves, with automatic language fallbacks. New languages and copy changes ship without developer support.
No developer setup needed
Operators go from application to a live environment, and make every change after launch, without a development team on their side.
Bring two colours and watch a brand appear
Thirty minutes in the live back office. Bring your palette, your logo and the market you want the lobby to speak to.
We reply within one working day.
