Its own login and account system
Player credentials and accounts belong to the brand that holds them, by construction rather than by setting. A player on one brand is not a player on another unless they choose to be.
Scale brands without blending them
Identity, creative, staff access and compliance thresholds stay separate brand by brand. The platform underneath them stays a single codebase.
What separation actually buys a group
The efficiency of a shared foundation, with the boundaries a serious operator expects.
Faster brand provisioning
A new brand is a new deployment, created and configured without rebuilding the platform around it.
Granular staff access
Each team and role sees only what its job needs, brand by brand rather than across the whole group.
Brand-level configuration
Branding, content, languages and compliance thresholds are set per brand and per market.
Data isolation
Player records and credentials stay inside the brand that holds them.
Staff access is scoped brand by brand, not across the group
A team member is invited into the brand they work on and given a role that grants only what that job needs. Nobody inherits a view of a brand they do not run.
Invited per brand, scoped per role
A payments reviewer on one brand is not a payments reviewer on all of them.
Permissions down to the individual action
The same control that applies inside a brand applies between brands.
Every permission change is audited
The record shows who could have done what, on which brand, and from when.
What each brand carries of its own
Its own creative library
Images, banners and brand assets sit in a private media space that no other brand in the group can reach.
Its own compliance thresholds
Tier thresholds are configured per brand, so a market with strict affordability expectations does not inherit the settings of one without.
Its own back office
One portal per brand rather than a single console with a brand switcher, which is what keeps the separation real rather than cosmetic.
Brand Studio captures come from the demo tenants MaxBet and LuckyOni.
Questions groups ask
Separated. Every brand runs its own login and account system, so a player on one brand is not a player on another unless they choose to be, even inside a single group. Credentials are walled off, and a compromise on the smallest brand does not become an incident on the largest.
This is an architectural choice rather than a setting, and it is what makes a brand separately auditable, separately reportable and separately sellable later.
That is one of the reasons brands are genuinely separated. A brand carries its own player accounts, its own creative library, its own back office and its own audit history, so it can be treated as a discrete asset rather than a slice of a shared database that has to be untangled first.
The commercial and regulatory work of a sale is still real, including the licence position and the player communications. The platform is not the part that blocks it.
Yes. Each brand is a full deployment with its own player database, its own identity system and its own back office, so it carries its own setup and its own monthly fee.
The cost calculator lets you model several brands together, and the revenue share applies to the revenue each brand produces. If you are planning a portfolio rather than a single launch, describe its shape in discovery, because the commercials for a group are a conversation and not a price list.
What this page covers in the feature matrix
Each capability below is a row in the platform index, where its tier sits beside the method and the date behind it. Read the full feature matrix.
Identity isolation per brand
Every brand runs its own separated login and account system. Player credentials are walled off between brands, even inside a single operator group.
Private media space
Every brand has its own creative library: images, banners and brand assets uploaded by drag and drop, and private to that brand alone.
Book a group walkthrough against your own brand structure
Bring the shape of the portfolio you actually run, and we will show the separation on the running platform.
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