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Published commercials

Our indicative commercial model, in public

Request a written quoteModel your year one cost

A setup fee, a monthly platform fee, and a revenue share that steps down as the brand grows.

The Deposits screen with running totals and a table breaking finished deposits down by the currency players paid with.

15,000 EUR

One time setup

Charged once, for each brand you launch.

6,000 EUR

Monthly platform fee

Hosting, platform updates, the service level agreement and support.

20% to 16%

Revenue share on GGR

The taper is marginal, so each rate applies only to the revenue that falls inside its own band.

One

Contract and invoice

Against the 5 vendor lines priced further down.

We publish our indicative setup fee, monthly fee and revenue share. Most providers quote on request. Every figure on this page is printed from one price list we keep in code, last reviewed on 31 August 2026. It is indicative, and it is not a binding quote.

One published model, whichever route you take

The setup fee, the platform fee and the revenue share are the same whether you launch under our licence or bring your own. What changes between the two routes is who holds the licence, not what the platform costs.

Scalara Platform

Operators and founders comparing platform commercials before they open a conversation.

One time setup15,000 EURCharged once, per brand.
Monthly platform fee6,000 EUR a monthHosting, platform updates, the service level agreement and support.
Revenue share on GGR20%, then 18%, then 16%20% up to 100,000 EUR of monthly GGR. 18% from 100,000 EUR to 300,000 EUR. 16% above 300,000 EUR. Each rate applies only to the revenue inside its own band.
  • Player account management
  • Game aggregation and catalogue sync
  • Hybrid fiat and crypto wallet with a reconciled ledger
  • Bonus engine with abuse controls
  • Compliance tiers, audit trail and regulator evidence packs

5 of the 9 capabilities inside the monthly fee. The full list, and the 6 things the fee does not cover, are printed together further down.

Request a written quote

Indicative pricing

Indicative. Final commercials depend on target markets, licence model, provider mix and volume. Scalara does not replace a dedicated CRM, CDP or BI suite.

How the revenue share is actually charged

Model your year one cost

The rate steps down as the brand grows, and the step is a taper rather than a cliff. Here is what that means arithmetically, on a month that crosses a band boundary, so you can check the figure rather than take it on trust. The bands, the rates and the worked example are all printed from the same price list as the figures above, so nothing here can drift away from what you are invoiced.

The taper is marginal, so each rate applies only to the revenue that falls inside its own band.

This is the reading we publish

How the bands are applied is our own stated reading of the model, not a term you have already agreed to. If your commercial team reads it differently, raise it in discovery. We would rather settle it explicitly than assume it on your behalf.

Worked example

150,000 EUR

Gross gaming revenue in a single month, chosen because it crosses one band boundary. Here is the share it owes, line by line.

100,000 EUR at 20%
20,000 EUR
50,000 EUR at 18%
9,000 EUR
Total for the month
29,000 EUR

An effective 19.33% of gross gaming revenue for that month, and it is the arithmetic above rather than a rate we quote.

  • The effective rate falls as revenue grows and never rises
  • Crossing a band never reprices the revenue underneath it
  • Charged on the gross gaming revenue your own back office reports

What the fee covers, and what it does not

Both lists are printed from the same source as the figures above, so neither can quietly grow or shrink.

The Games screen with catalogue and studio counters above a studio table, each row showing its title count and a visibility toggle.

Not included, and not replaced

Scalara does not replace a dedicated CRM, CDP or BI suite. These stay on your invoice whichever platform you run, and they are counted on the other side of the comparison below.

  • CRM and campaign automation
  • Customer data platform
  • Business intelligence suite
  • Affiliate management
  • Payment processing fees charged by the payment providers
  • Game content royalties agreed directly with studios
Read what we do not do
Included

Inside the monthly platform fee

All 9 capabilities, printed from the same price list as the figures above.

  • Player account management

  • Game aggregation and catalogue sync

  • Hybrid fiat and crypto wallet with a reconciled ledger

  • Bonus engine with abuse controls

  • Compliance tiers, audit trail and regulator evidence packs

  • Back office, staff roles and Brand Studio

  • Hosting, platform updates and the service level agreement

  • Risk and fraud monitoring

  • 24 hour technical support

Indicative. Final commercials depend on target markets, licence model, provider mix and volume. Scalara does not replace a dedicated CRM, CDP or BI suite.

Like for like against an assembled stack

The default comparison counts only what we genuinely replace. The three lines we do not replace stay in the table, so the total you build is the one you would actually pay.

One contract

Scalara Platform

Published figures, printed from one price list

Casino platform and aggregationCovered by the monthly platform fee.
Included
Fraud and risk monitoringCovered by the monthly platform fee.
Included
CRM and retention automationScalara does not replace this, so it stays on your invoice either way.
Not includedYou keep buying it
Game intelligenceScalara does not replace this, so it stays on your invoice either way.
Not includedYou keep buying it
Customer data platformScalara does not replace this, so it stays on your invoice either way.
Not includedYou keep buying it
One time setupWhat it costs to have a working environment before the first player arrives.
15,000 EUR
Monthly platform feeThe recurring fee, before any share of revenue.
6,000 EUR a month
Revenue shareWhat the platform takes as the brand grows.
20%, then 18%, then 16% of GGRThe taper is marginal, so each rate applies only to the revenue that falls inside its own band.
Contracts and invoicesHow many relationships you manage to keep one casino running.
One

Assembled stack

Category ranges across the market

Casino platform and aggregationCovered by the monthly platform fee.
88,000 EUR a yearCounted in the like for like comparison
Fraud and risk monitoringCovered by the monthly platform fee.
28,000 EUR a yearCounted in the like for like comparison
CRM and retention automationScalara does not replace this, so it stays on your invoice either way.
44,000 EUR a yearCounted only if you buy it today
Game intelligenceScalara does not replace this, so it stays on your invoice either way.
22,000 EUR a yearCounted only if you buy it today
Customer data platformScalara does not replace this, so it stays on your invoice either way.
20,000 EUR a yearCounted only if you buy it today
One time setupWhat it costs to have a working environment before the first player arrives.
28,000 EUR to 74,000 EURCategory range, not a quote from any one provider
Monthly platform feeThe recurring fee, before any share of revenue.
5,000 EUR to 46,000 EUR a monthCategory range
Revenue shareWhat the platform takes as the brand grows.
10% to 30% of NGRA different basis, so the two percentages are not comparable
Contracts and invoicesHow many relationships you manage to keep one casino running.
One for each line above
Category ranges collected for the Scalara investor deck, August 2026. They are ranges collected across the category, not a quote from any single provider, and the revenue share range is normally quoted on NGR where ours is quoted on GGR, so the two percentages cannot be read against each other directly. Dollar figures are converted at 1.08 US dollars to the euro, fixed on 31 August 2026, and rounded to the nearest thousand. Scalara does not replace a dedicated CRM, CDP or BI suite.

Four things move the final figure

The published model is the starting point, not the finished contract. We would rather name the variables than surprise you with them later.

  • Target markets

    Jurisdiction and licence model decide the compliance scope, and the scope decides how much setup work a launch actually carries.

  • Number of brands

    Every brand is a full deployment with its own player database and its own back office, so it carries its own setup and its own monthly fee.

  • Provider mix

    Payment rails, studio agreements and identity coverage are contracted by you or with you, and the fees those providers charge sit outside ours.

  • Volume and term

    Expected gross gaming revenue and the length of the agreement are the two commercial levers, and both are settled in writing rather than in a table.

Check the model against your own numbers

Model a year against an assembled stack

Put in your expected monthly gross gaming revenue and your brand count, and read the two totals side by side. No form in front of the result.

Or price the version where you build it

What an in house platform costs in people, time and regulatory exposure, including the two situations where building is genuinely the right answer.

The dashboard capture comes from the demo tenant MaxBet. Every figure on screen is demo data.

Questions the commercials raise

The answers we give in discovery, written down before you have to ask for them.

Yes. Each brand is a full deployment with its own player database, its own identity system and its own back office, so it carries its own setup and its own monthly fee.

The cost calculator lets you model several brands together, and the revenue share applies to the revenue each brand produces. If you are planning a portfolio rather than a single launch, describe its shape in discovery, because the commercials for a group are a conversation and not a price list.

On the Turnkey Platform route you keep your own payment relationships, because you hold the licence and the operation. On White Label, payments run through the orchestration that sits under our licence, which is part of what the route provides.

If you have an existing provider you need to keep, raise it in discovery. The answer depends on the route, the market and the provider, and we would rather scope it properly than agree in principle and renegotiate later.

No. We do not provide affiliate management, campaign automation or a customer relationship management tool, and we do not run acquisition on your behalf.

The platform gives you the brand controls, the bonus engine and the player data that a marketing operation needs, and you bring the marketing operation. We would rather be explicit about the boundary than let you find it after signing.

Your operating context

Get the commercials written down for your operation

Tell us the markets, the route and the number of brands. We will put the figures in writing rather than leave you to infer them.

Request a written quote

Name, work email, company and the three pickers are required. The rest helps us prepare.

Current stage
Licence status
Interested in

Where you plan to trade. We use this to prepare the call, not as a statement of where we can serve.

A band is enough. It tells us which parts of the platform to show you.

Timeline (optional)

A real platform strategy call, not a sales pitch. We come prepared with your context. Prefer email? Write to contact@scalaralabs.com.

We reply within one working day. If a market or a licence model is not one we can serve, we will say so before the call rather than after it.