Commercial
White label
An arrangement in which an operator launches a brand under a provider's gaming licence, using the provider's platform, payment routes and compliance framework. The operator owns the brand and the marketing. The provider carries the regulated relationship.
Where it belongs
Commercial
- Terms it sits beside
- Turnkey, Gaming licence, Auto-provisioning
Part of the Scalara iGaming glossary, written for operators choosing a platform.
What it means for an operator
The trade is speed for control. You launch without holding a licence, and in exchange the licensee has a say in how the brand operates, because it carries the regulatory consequence.
Scalara's White Label route works this way, with the licence, identity checks, payment orchestration, platform, games and back office included. A new casino goes live only with both platform approval and your explicit launch.
See what this looks like in the back office
Thirty minutes, in the live environment, with the team who built it.
